Training for marketing and consumer-facing employees

In 2013 AB InBev committed to train 80% of sales, marketing and Corporate Affairs people at Western Europe Zone level, whilst for 2014 the target was 95%. For the training there are two possibilities: live and email (or e-learning) trainings. Out of the 144 relevant people in Belgium in 2013, 104 were trained. In the Netherlands this training also included the code of STIVA, the social aspects organisation supported by brewers and other sectors. In Ireland, training for its marketing and consumer-facing employees takes place regularly, with additional measures being the self-regulatory code restricting sampling to a limit of one pint, whilst responsible event sponsorship implies a limit of two pints for all purchases, the use of plastic glasses and mandatory ID for purchases.