Highlighting the commitment of the hospitality sector to adopt a conscientious approach to re-opening after the covid19 restrictions
The social media campaign, which was launched following the easing of the COVID-19 pandemic-related restrictions, highlighted the commitment of the hospitality sector to adopt a conscientious approach to re-opening while also encouraging consumers to be sensible and moderate in their alcohol consumption during the summer months.
The idea was to use the best of what the hospitality industry had learnt from the pandemic situation and apply “must-have” working habits to engage consumers in a way that encouraged moderate alcohol consumption, and to cultivate positive engagement in the challenging period that tested everyone’s mental health. A series of “stories and conversations” across multimedia, were used to send a much-needed positive message to targeted audiences to create a sense of fresh new beginnings, including moderate alcohol consumption.