Monitoring beer advertisements
Every beer advertisement is monitored to make sure that it does not violate the Code, regardless of whether a consumer complaint is received. This process helps protect against any lack of awareness of the system amongst citizens. A detailed analytical report of monitored press, online, radio, TV and outdoor advertisements, reviewed by the NGO Generation Europe’s Polish member (independent jury member in the Polish SRO, Rada Reklamy) is published on the Polish Brewers’ website. Taking the first year of the Beer Pledge as an example, the April report reviewed 188 beer adverts and the July report 582 adverts, none of which violated the Advertising Code, whilst the September report analysed 301 new beer adverts, of which 2 violated the Code, according to the SRO verdict.