Alcohol free beers tastes like real beer

Individual brewers currently focus their advertising/PR activities on promoting no alcohol beer (according to the Austrian Food Codex, beer with an ABV <0,5% can be named and labelled “alcohol free”).

The key message is that “modern” alcohol free beers taste “like real beer” and that no compromise in taste needs to be made anymore.

So, the framing of the messages is more on responsible drinking enjoyment than on “no drink and drive” campaigning.