Heineken global industry pledges

Owners : Global Corporate Affairs @ HEINEKEN International

Stakeholders : Global Commerce and Global Corporate Affairs @ HEINEKEN International

At HEINEKEN, we have a number of global industry pledges which we adhere to, including:
• Responsible Marketing Pact
• IARD and WFA Standards for Online Alcohol Marketing Channels
• IARD Global Standards for Online Alcohol Sales and Delivery
• IARD Digital Guiding Principles
• IARD Influencer Guiding Principles