Commitment to provide full ingredients and nutritional information.
We advocate for complete transparency so consumers can make informed choices about products. Responding to evolving consumer trends, behaviours and legislation, we’re increasing our commitment to provide full ingredients and nutritional information.
We will work closely with our customers and licence partners to bring them on board while ensuring local compliance and implementation of the policy. It will take time for our operating companies to implement the new policy and we will report on progress from 2022 onwards.
This is also reflected by the commitment we share with the Brewers of Europe – Beerwisdom – signed in 2019 together with other 6,500 European brewers.
By the end of 2023, mandatory regulations are expected to include:
• the following alcohol warning symbols on pack: Never Drink When Pregnant, Never Drink and Drive and Enjoy Responsibly
• we put a Legal Drinking Age symbol on pack for all alcoholic beverages and non-alcoholic line extensions of alcoholic brands
• a QR-code on pack that links to a landing page where consumers can quickly and easily understand the impact of alcohol consumption on health
• full nutritional information on pack
