AB InBev has implemented this commitment and 100% of its SKUs now have ingredient list and energy values. Moreover, every SKU in the EU has a reference to the website www.tapintoyourbeer.com. On this website, consumers can find additional details about the brands, content and also general smart drinking tips.
Read more ...- Introduction
- Consumer information
- Consumer protection
- Highlighting the positive characteristics of non-alcoholic beers
- Ingredients and energy labelling
- On-label information on responsible drinking
- Responsible drinking information – Promile Info service
- Provision of ingredients and nutrition information
- Responsible drinking information on-label, online and at point-of-sale
