The European Beer Pledge
Introduction
About this report
Panel discussion: 10th anniversary of the European Beer Pledge and the future of EU alcohol policy
Alcohol and Pregnancy
Campaign with national association of obstetricians and gynecologists
Campaigns with NGOs and medical specialists addressing alcohol and pregnancy
Commercial Communications
Monitoring committees
Responsible Marketing Pact
Training programs
Updating codes and implementation guidelines
Consumer Information
Consumer protection
Highlighting the positive characteristics of non-alcoholic beers
Ingredients and nutrition information
Provision of ingredients and nutrition information
Responsible drinking information on-label, online and at point-of-sale
Drink Driving
Designated driver campaigns
Digital and mobile tools
Driver training and partnerships with driving schools
Utilising alco-goggles and simulators to increase awareness of alcohol’s impact
Excessive consumption
Addressing binge drinking
Campaigns around responsible selling and serving
Non- and lower-alcohol beer availability
Promoting responsible drinking activities at events and festivals
Promoting responsible drinking activities in the nightlife
Research support
Responsible drinking campaigns
Websites and digital tools
Workplace initiatives
Alcohol addiction
Prevention of alcohol abuse
Underage drinking
Initiatives engaging with underage
Other campaigns to discourage underage drinking
Promotion healthy living over underage drinking
Research support
Responsible serving and ID checking
Websites and tools aimed at parents
Youth protection
Select Page
Beerwisdom
Brewers believe in empowering people with facts to make informed decisions.
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Introduction
Consumer information
Consumer protection
Highlighting the positive characteristics of non-alcoholic beers
Ingredients and energy labelling
On-label information on responsible drinking
Responsible drinking information – Promile Info service
Provision of ingredients and nutrition information
Responsible drinking information on-label, online and at point-of-sale
