“Power in the family!”
In 2018, the Food Industry Secretariat of NSZZ “Solidarność”, in cooperation with the Polish Breweries Association launched the educational programme “POWER IN THE FAMILY!”. The goal is to educate parents of teenagers about the dangers of irresponsible alcohol consumption and to prevent its consumption by minors. The core of the programme is the Decalogue of the Responsible Parent, a set of rules on upbringing and setting a good example of responsible behaviour towards alcohol (e.g. “I clearly set the limits. Alcohol is for adults only.” “I don’t encourage anyone to drink, especially around children”, etc.). Since its launch in 2018, the programme has been given the honorary patronage of the Minister of Family and Social Policy. Some of activities carried out under the umbrella of “POWER IN THE FAMILY!” include:
- Production and distribution of educational materials – leaflets, posters, calendars, magnets
- Podcasts “Parent 10/10”, where the experts of the programme share knowledge on how to deal with problems typical of the upbringing process.
- Educational native campaign on the biggest horizontal portal in Poland (Onet.p)
- Educational spot broadcasted in national TV and more.
Reach of the campaign in 2021 was 2.38 million people.