Inform people about the World Health Organisation’s (WHO) recommendations on responsible consumption and allow consumers to calculate their intake

In France Brasseurs de France continues to support www.reperes-alcool.com, a website set up by beer producers to inform people about the World Health Organisation’s (WHO) recommendations on responsible consumption and allow consumers to calculate their intake. This now also links to www.2340.fr, a website revamped in 2014 by Entreprise & Prevention (a social aspects organisation supported by the largest brewing companies). By December 2014, the Facebook page of the campaign had received over 6,800 “likes” whilst, by February 2015, the website had received over 900,000 unique visitors, with an average of 12,800 visits per month, each visitor spending an average of 3.12 minutes on the site.