Competition for students to buildi awareness for ‘Drink with Respect’ campaign

In September 2015 Carlsberg Denmark together with the Marketing Lab Organization at the Copenhagen Business School (CBS) also prepared a student Case Competition to address a relevant Tuborg responsible marketing dilemma. The task was to create an innovative three-year plan for building awareness for ‘Drink with Respect’. Over 50 students from CBS participated at the competition, each group coming up with a potential solution which was then submitted to the judge panel for evaluation. The winning proposal was announced on October 1, 2015 on the Marketing Lab Facebook page.