Bring 0.0% to attention
We have moved to put more focus and attention on 0.0% beers. We are expanding the portfolio with 0.0% variants to offer a broader choice to consumers, and we are increasing the visibility (and availability) at student clubs and sporting events like the Enschede Marathon and Singelloop. To educate customers, Grolsch developed a face-to-face (IVA) training aimed at bar staff of sport/student/event organisations.