In Spain, to keep awareness of the importance of the Self-regulation Code, during 2013 Cerveceros de España conducted two seminars, attended by 77 people, with communications and advertising agencies, plus legal and marketing departments, as participants.

In 2013 AB InBev committed to train 80% of sales, marketing and Corporate Affairs people at Western Europe Zone level, whilst for 2014 the target was 95%.

Brewers of Romania also filed a Forum commitment whereby, together with the self-regulatory organisation (RAC), workshops are run for brewers and agencies

The Finnish Brewers organise an annual training event for member companies’ marketing and communications personnel to reinforce responsible marketing communications. Annual training is part of the self-regulatory guidelines.

Since 2013, lectures on good marketing practices and especially the interpretation of the Danish Code of Practice for Alcohol for companies, consumer organisations, higher learning institutions, marketing networks and other interested parties have been organised by the Alcohol Advertising Board