Promotion healthy living over underage drinking

Sport is the better way for children to grow up

Owners : Union of Brewers in Bulgaria (UBB)

Stakeholders : Ministry of Physical Education and Sports The Municipal Daily Centre for Minors and Parents The Municipality of Sofia NGO Solidarnost The Ministry of labour and Social Policy Bulgarian National Radio Sports federations and clubs National Basketball Federation Directorate General of National Police (GDNP) National Trade Unions’ KNSB Federation Sport and Health National Mini Football Association The Ministry of Interior The Ministry of Education State Agency for Children’s Protection School parents’ associations Beer and Food Trade Union, KNSB Professional High School for Economics and Management in Rousse Veliko Tarnovo Municipality Prevention-Information Center for Addiction – Sofia Municipal PIC Regional Educational Directorates Regional Police Directorates NGO St Yoan Rylsky NGO Yantra – 2001 Prevention Centre for Addiction

Building on previous underage drinking campaigns supported by the Bulgarian Brewers (UBB), the goal of “Sport is the better way for children to grow up” in Bulgaria is to promote family sport and physical exercises as an alternative to underage drinking and also to encourage parents to motivate teenagers to practice sports.