Utilising non-alcoholic beer to tackle drink driving

Long-running campaign in the EU utilising non-alcoholic beer to tackle drink driving

Owners : Cerveceros de Espana

Stakeholders : National Traffic Authority (DGT) CNAE AOP RACC Asociación Española de Carreteras ADA RACE CEA Stop Accidentes Rotary International Fesvial FEHR Aesleme Aspaym Aevecar Pons Fundación FEMP European Road Safety Charter Spanish Confederation of Driving Schools (CNAE)

The first high-profile, long-running campaign in the EU utilising non-alcoholic beer to tackle drink driving was in Spain and now continues to run in its latest guise. It is a national campaign, run every year since 2000 by Cerveceros de Espana, in co-operation with the National Traffic Authority (DGT)

SportBob designated driver initiative

Owners : AB InBev

Stakeholders : Dutch Traffic Safety Association

In the Netherlands, the brewing sector has supported the pan-industry designated driver BOB campaign of the Dutch Traffic Safety Association for many years, more details of which can be seen later in this report.

Bob campaign of the Dutch Traffic Safety Association

Owners : Nederlandse Brouwers

Stakeholders : Dutch Traffic Safety Association

The brewing sector in the Netherlands has supported the pan-industry designated driver Bob campaign of the Dutch Traffic Safety Association for many years, more details of which can be seen later in this report.