The BOB campaign in Belgium was the first ever designated driver campaign and became the template for such campaigns across the rest of Europe and the world.
Read more ...- Introduction
- Drink driving
- Designated driver campaigns
- Digital and mobile tools
- Driver training and partnerships with driving schools
- Events
- Introducing non-alcoholic beer in the Netherlands and Belgium to existing designated driver campaigns
- Other drink drive initiatives
- Utilising non-alcoholic beer to tackle drink driving
- Utilising the workplace as a platform for tackling drink driving