Excessive consumptionAddressing binge drinking - Workplace initiatives
In 2013 the German brewers association, the Deutscher Brauer-Bund produced a leaflet “Alkohol am Arbeitsplatz – GemeinsameHandlungshilfefür die UmsetzungimbetrieblichenAlltag” (“Alcohol in the workplace – Corporate tool for implementation in the daily routine”) describing how to prevent alcohol misuse in companies, to implement prevention programs, to detect alcohol dependence and giving hints for appropriate proceedings. The leaflet was disseminated amongst employees at the end of 2013.
In December 2013, in conjunction with DrinkAware, Carlsberg UK launched its internal poster campaign to encourage responsible drinking during the holiday season. The campaign looked at the excesses of the Christmas season and gave practical tips for staying safe. The posters presented the responsible drinking message in a fun and festive manner. There were six poster designs in total.
In 2014 Heineken had its first “Enjoy Responsibly Day”, a day dedicated to enhancing Heineken employees’ awareness about all aspects of alcohol, with the long term aim of making employees long term, credible advocates and ambassadors in promoting the responsible consumption of company products and of alcohol in general. A series of initiatives take place on the day to educate, inform and build advocacy towards a culture of responsible consumption.
In Greece, Heineken’s Enjoy Responsibly Day (ERD) in 2014 was dedicated to enhancing employees’ awareness about all aspects of alcohol, with the long term aim of making employees credible advocates and ambassadors in promoting the responsible consumption of company products and of alcohol in general.
In 2014, specific requirements for “Taste Testers” were included in Heineken’s Cool@Work employee alcohol policy to help ensure all products be of the highest quality. Tasters are highly trained and are an essential part of the production process. Although tasting was controlled according to sensory protocols, in practice a study found that these controls could be improved to provide a higher level of protection. The following changes were therefore implemented: The panel tasting procedures were modified to reduce and control the number of alcohol units permitted for consumption in a single day; Go/No-Go tasting protocols have been modified for those working with plant and machinery. Spittoons are now used and no alcohol is consumed in production areas; and an alcohol unit tracking tool has been developed to help taste testers understand their consumption and consider this in relation to any personal consumption, to ensure they remain within Government recommended unit guidelines.
In Austria Heineken operates the Cool@Work program company alcohol policy by:- publishing information articles for employees in the company magazine “Prost”; providing help and information for employees via “HeiPort” (the intranet for internal communication among the Group’s employees); including responsible consumption in internal communication activity, e.g. newcomer events, teambuilding talks, etc.; training executives; implementing guidelines for the correct handling of employees affected by alcohol misuse and operating strict compliance with drink drive laws.